Starting a new exercise routine can be daunting, finding the right fit can be confusing, and the intimidation behind a yoga practice is quite possibly even more discouraging. I was brought in to contribute to a campaign to uncover the mystery behind the Mysore Style Yoga practice and help remove the stigma that only the young & fit can practice. Up until recently, the City of Wellington had only one primary yoga studio with certified teachers, now however Te Aro Astanga was facing serious competition from new studios popping up around the city with a greater marketing presence.
I collaborated with the executive and writers to develop the story behind the heart of the studio to drive brand recognition. The goal was to create a video asset that would give prospective clients an intimate peak into a day in the studio from early morning to late afternoon- welcoming everyone from all backgrounds and ages to incorporate yoga into their fitness routine.
By creating a short film that had a soft, warm & natural feeling, inclusive and heartfelt, in conjunction with billboard adverts; we revealed to the city of Wellington the ethos and mission of Te Aro's teachers and created a buzz for the brand, ultimately increasing membership by more than 30%.
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Creative Arts Napier is a Community Arts Centre for the people of Napier and beyond – a vibrant and energetic creative space where all are welcome, regardless of ability, ethnicity, culture or age- the ‘go to’ place for all artists and to provide accessibility to the Arts for the wider community in Hawke’s Bay.
Compassion te Pūaroha makes a lifetime commitment to live in communities – “to care with compassion” / Te Rauhi I Runga I te Pūaroha – to work with others to respond to the changing needs of the people they serve - bringing dignity to the lives of the aged, the powerless and the poor.
Craggy Range is a family-owned winery established in 1998 and situated in the shadow of the spectacular Te Mata Peak in the premium wine growing area of Hawke’s Bay, New Zealand; producing wine that is a pure expression of the unique terroir in which they were grown.
La Petite believes in ethical, honest and sustainable working practices while aiming for the best quality products. All chocolates are made with the finest single origin Kaoka couverture from France- Fair for Life and Organic Agriculture Europe certified - sourcing their ingredients locally where possible and respecting the stories of the growers behind them.
Producer of specialty Gluten-Free bread, premix & more. OMGoodness Bread was developed at home over 10 years primarily to provide high quality nutrition, make great toast and sandwich bread, have outstanding taste and texture, and to be suitable for a child's sensitive palate.
Pups deserve lots of Luv, and your pup's in good company with Tima-too! She truly values respecting spaces and creating a sense of comfort for pets and their humans. In the heart of San Diego - services curated to suit your pets needs: Neighborhoods walks/Drop-in visits/In Home dog sitting/Hiking Adventures/Dog Beach + Park visits.
The future of Aotearoa’s technology industry is in the hands of the next generation. Summer of Tech empowers New Zealand’s diverse tech candidates to bridge the gap between learning and earning, by making it easy and attractive for New Zealand employers to hire them.
High quality yoga teachers identify as a student of yoga in all areas of life, not just on the mat. Te Aro Astanga teachers help their students cultivate a strong body, vibrant mind and soft, nurturing heart.
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